Bill Malloy, an investor and entrepreneur specializing in the technology sector, is a founding general partner of Sway Ventures. Bill Malloy also serves on the board of directors for a number of corporations, including Penrose Studios.
Penrose Studios is a startup that creates and produces films and short stories for virtual and augmented reality. The company recently released a virtual reality movie entitled Allumette. One of the first of its kind, Allumette tells a touching story of love and sacrifice loosely based on the Little Match Girl by Hans Christian Andersen, and features stunning imagery created by the artists at Penrose.
The founder of Penrose believes that virtual reality movies are an entirely new genre of entertainment that will eventually replace conventional cinema. A movie seen in virtual reality allows the viewer to play a part in the story, experiencing it more intimately and personally.
Allumette has received acclaim from reviewers and news outlets alike. The longest virtual reality film released to date, Allumette is available for PlayStation VR, Oculus, Viveport, and SteamVR.
Bill Malloy co-founded Sway Ventures along with Brian Nugent in 2013, and has since served as general partner at the venture capital firm, which is dedicated to investing in early stage and early growth technology firms that want to change the world through software.